My approach

Every writer is unique. So it's important that you choose someone whose approach chimes with you and your organisation. 

Grasp the subject and the words will follow. My first aim is to understand your business, identify who your audience is and get a clear picture of what your story is. 

I write from the reader's point of view. As an outsider I am blessed with ignorance about you, your offerings and your jargon.

Give it bite: it's a noisy world out there, with many messages competing for your customers' attention. Your story must stand out and beg to be heard.

Words are not enough. In longer business communications, your story needs structure and reasoning to make your arguments persuasive.

Quotation

"Until you understand a writer's ignorance, presume yourself ignorant of his understanding."   - Wordsworth, Biographia Literaria.